A brand's DNA is based on which of the following?

The concept of a brand's DNA is fundamentally rooted in its heritage and values. This is where the essence of the brand lies, encompassing its mission, vision, and core beliefs. Heritage refers to the historical background and legacy of the brand, often shaped by its founders, traditions, and the cultural narratives that surround it. Values represent the principles that guide the brand's actions and decisions, forming the foundation of its identity and character.

Together, these elements influence how a brand is perceived in the market, how it connects with its audience, and the emotional resonance it holds. They are intrinsic to the brand's storytelling and help build a lasting relationship with customers. While aspects like marketing budget, product range, and staff experience contribute to a brand's overall presence and effectiveness in the market, they do not define its core identity in the same way that heritage and values do. This makes them crucial to understanding what truly constitutes a brand's DNA.