According to brand management strategies, what is important to attract and engage customers?

Delivering strategies that align with the DNA of the brand is crucial for attracting and engaging customers because it fosters authenticity and builds a strong emotional connection with the audience. When a brand's messaging, values, and actions resonate with its identity, customers are more likely to feel an affinity for the brand, which can lead to loyalty and long-term engagement.

Brands that remain true to their foundational principles can establish trust with consumers, making them feel secure in their choice to engage with the brand. This alignment encourages customers to not just purchase products, but to become advocates for the brand, further enhancing customer retention and word-of-mouth promotion. By contrast, while discounts, aggressive marketing campaigns, and product quality are important aspects of brand strategy, they do not necessarily foster the deep connection that comes from a brand being authentic and true to its core values.