According to Serge Carreira, which of the following is NOT an essential value of Luxury?

The choice indicating that "Emotion beyond loyalty" is not an essential value of luxury can be understood by recognizing the fundamental aspects that distinguish luxury goods and brands. Luxury is often perceived as signifying the highest quality and exceptional craftsmanship, which goes beyond mere aesthetics and includes durability and functionality, explaining the importance of quality.

Legacy plays a crucial role in luxury, as many prestigious brands build their status from rich histories that embody tradition and excellence, which enhances their desirability. Creativity is also vital in the luxury sector, as it pushes boundaries and establishes identities that resonate with consumers, making them feel unique and connected to the brand.

In contrast, while emotional connections are significant in branding and marketing, they often hinge on loyalty and attachment to the brand rather than being considered an essential value of luxury. Luxury brands thrive not solely on consumer loyalty but on the aspirational qualities they project, which focus on exclusivity and unique experiences rather than just emotional ties. Hence, this elucidation clarifies why "Emotion beyond loyalty" does not align with the key values that typically define luxury in the context outlined by Serge Carreira.