By 2030, what percentage of luxury sales is expected to come from online sales in the personal luxury goods market?

The expected percentage of online sales in the personal luxury goods market by 2030 is projected to be 33%. This reflects significant trends in consumer behavior, particularly with younger generations who are increasingly shopping online for luxury products. The shift towards e-commerce in the luxury segment is influenced by factors such as advancements in technology, increased accessibility of products, and changing consumer preferences that prioritize convenience and the ability to research and shop anytime, anywhere.

As luxury brands invest in their digital presence, offering immersive online experiences and personalized services, this percentage is anticipated to grow, solidifying online channels as a crucial part of the luxury sales landscape. The figure of 33% indicates a transformative shift, highlighting how luxury brands need to adapt to the changing market dynamics and consumer expectations in the digital age.