How do LVMH brands typically engage with media during product launches?

LVMH brands are renowned for their meticulous and strategic approach to engaging with media, especially during product launches. Curated media campaigns are a hallmark of their marketing strategy, designed to highlight the luxury, craftsmanship, and exclusive nature of their products. These campaigns are often highly organized, utilizing a blend of traditional media, such as press releases and media events, along with contemporary digital platforms to create a comprehensive narrative around a new launch.

During these campaigns, LVMH might host exclusive press previews or luxury events that not only attract media attention but also generate buzz among high-net-worth consumers. This approach ensures that the brand message is controlled and aligned with the luxury image that LVMH cultivates. It also fosters relationships with key media outlets, allowing for featured articles, interviews, and previews that enhance the product's visibility and desirability.

Other options such as relying solely on social media influencers neglect the broader strategic engagement that LVMH brands use, limiting the campaign to a narrower audience. Competitive pricing strategies and ignoring media coverage do not align with the luxury positioning of LVMH brands, which thrive on exclusivity and premium branding. Curated media campaigns thus encapsulate the sophisticated marketing methods that LVMH employs to ensure their launches are impactful and well