How does LVMH define "Luxury"?

LVMH defines "Luxury" as a combination of creativity, quality, and innovation. This definition reflects the brand’s commitment to delivering exceptional products that not only meet high aesthetic and craftsmanship standards but also push the boundaries of design and functionality. Creativity encompasses the artistic vision and unique narrative that brands create around their products, allowing them to stand out in a crowded marketplace. Quality refers to the meticulous attention to detail and use of premium materials that ensure longevity and satisfaction. Innovation represents the brand’s ability to adapt and evolve, integrating new ideas and technologies to enhance the luxury experience.

In this context, merely having high prices and exclusivity is not sufficient to define luxury; it is the underlying factors such as creativity and quality that enrich the concept of luxury. Likewise, while artificial rarity and celebrity endorsements can contribute to the perception of luxury, they do not encompass the holistic approach that LVMH takes. The brand also distances itself from the idea of mass production of unique items, as true luxury is characterized by its limited availability and artisanal touch, further emphasizing the significance of craftsmanship in its offerings. Overall, LVMH’s definition of luxury centers on the profound connections between these core elements, creating a lasting impression and experience for consumers.