How many brands are included in the LVMH portfolio?

Prepare for the Inside LVMH Certificate Exam with our quiz. Test your knowledge on luxury brand management with flashcards and multiple choice questions. Each question is followed by insightful hints and explanations to aid your learning and exam readiness.

LVMH, or Louis Vuitton Moët Hennessy, is one of the leading luxury goods conglomerates in the world, known for its diverse portfolio of brands across various sectors including fashion, cosmetics, spirits, and more.

As of October 2023, the number of brands within the LVMH portfolio exceeds 75, making this answer accurate. This extensive range of over 75 brands showcases LVMH's commitment to maintaining a wide portfolio that includes prestigious labels such as Louis Vuitton, Dior, Fendi, and Moët & Chandon, among others. This vast array enables the company to position itself effectively within the luxury market and cater to various consumer preferences and demographics.

Other options that suggest fewer brands do not represent the current scope of LVMH accurately, as the company has significantly expanded and acquired multiple renowned brands over the years, solidifying its status in the luxury sector. The choice of over 75 brands reflects not only the current brand count but also the strategic growth and diversification strategy that LVMH has pursued.

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