How many key business groups are within LVMH?

Prepare for the Inside LVMH Certificate Exam with our quiz. Test your knowledge on luxury brand management with flashcards and multiple choice questions. Each question is followed by insightful hints and explanations to aid your learning and exam readiness.

LVMH, or Moët Hennessy Louis Vuitton, is organized into five key business groups that encompass its vast range of luxury products and services. These groups are:

  1. Wines & Spirits – Including brands like Moët & Chandon and Hennessy.
  1. Fashion & Leather Goods – Home to iconic brands such as Louis Vuitton and Dior.

  2. Perfumes & Cosmetics – Featuring renowned names like Givenchy and Guerlain.

  3. Watches & Jewelry – Comprising labels like TAG Heuer and Bulgari.

  4. Selective Retailing – Including Sephora and DFS, which provide luxury retail experiences.

The structure of five business groups allows LVMH to maintain a focused approach for each sector while also facilitating cross-promotion and synergies among the brands. Thus, the selection of five reflects LVMH’s strategy to strategically manage its diverse luxury portfolio effectively.

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