The Net Promoter Score primarily measures what aspect of consumer behavior?

The Net Promoter Score (NPS) is specifically designed to gauge the likelihood that customers would recommend a company's product or service to others. This score is determined through a simple survey question, typically asking customers how likely they are to recommend a brand on a scale from 0 to 10. Respondents are then categorized into promoters, passives, and detractors based on their ratings.

This focus on recommendations highlights customer loyalty and the strength of their emotional connection with the brand. High NPS scores indicate a strong likelihood of referrals, which often correlates with growth through word-of-mouth marketing. Therefore, the NPS serves as a tool not only to assess customer sentiment but also as a predictor of business growth by understanding the potential for customer advocacy.

The other options, while relevant to different aspects of consumer behavior, do not encapsulate the primary purpose of the NPS. Overall sales performance, customer satisfaction levels, and brand market share each offer valuable insights, but they do not directly focus on the probability of clients recommending a product, which is the core metric that NPS aims to measure.