The primary aim of LVMH in their retail partnerships is to:

The primary aim of LVMH in their retail partnerships is to enhance brand placement through exclusivity. This strategy is crucial for luxury brands, as maintaining an exclusive and high-end image is fundamental to their value proposition. By partnering with select retailers, LVMH can control the environment in which their products are showcased, ensuring that the presentation aligns with the brand's luxurious status.

Through exclusivity in retail partnerships, LVMH can create a sense of urgency and desirability for its products, making them more appealing to consumers who associate scarcity with luxury. This approach not only helps in positioning the brand as a leader in the luxury market but also reinforces customer loyalty by providing them with an exclusive shopping experience that reflects the brand's identity and values.

Other options such as maximizing mass-market exposure or offering lower-priced luxury items contradict the brand ethos that LVMH upholds. Competing with online-only retailers does not align with their strategic focus on premium retail partnerships that provide an elevated shopping experience.