What are the environmental objectives of Louis Vuitton's Committed Journey program?

Prepare for the Inside LVMH Certificate Exam with our quiz. Test your knowledge on luxury brand management with flashcards and multiple choice questions. Each question is followed by insightful hints and explanations to aid your learning and exam readiness.

The correct response indicates that one of the key environmental objectives of Louis Vuitton's Committed Journey program is to responsibly source all raw materials. This objective aligns with a broader commitment to sustainability and ethical practices within the fashion industry. By focusing on responsible sourcing, Louis Vuitton aims to minimize its environmental impact, ensure that raw materials are obtained in a way that respects ecosystems and communities, and promote sustainable supply chains.

This initiative supports the overall strategy of the brand to enhance its sustainability efforts and respond to growing consumer demand for environmentally conscious practices. In contrast, the other options do not relate to the environmental aims of the program. Hiring more employees, reducing prices, and maximizing advertising spend focus on business operations and marketing strategies rather than addressing environmental concerns.

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