What aspect of customer engagement does LVMH prioritize through its innovation strategy?

LVMH prioritizes increased interaction in its innovation strategy as a means to strengthen customer engagement. This focus on interaction reflects the brand's commitment to enhancing the customer experience by fostering deeper connections between consumers and its luxury products and services. By leveraging innovative tools and platforms, LVMH not only facilitates communication but also personalizes interactions, making customers feel more valued and heard.

This approach aligns with the luxury market's emphasis on exclusivity and bespoke experiences, where meaningful customer relationships are vital. Through initiatives such as personalized marketing, interactive retail experiences, and digital engagement, LVMH seeks to actively involve customers in its brand narrative, which cultivates loyalty and enhances the overall customer journey.