What can serve as a subtle signal of a brand's identity?

An emblem serves as a subtle signal of a brand's identity because it encapsulates the core values, heritage, and overall essence of the brand in a visual form. Emblems can be logos, symbols, or marks that communicate a brand’s message and aesthetic without the need for words. This visual representation can evoke emotions and associations among consumers, helping them form a connection with the brand. Unlike price discounts, which focus on the transactional aspect, or large ad campaigns, which may not convey deeper significance, an emblem directly reflects the brand's character. A long history might add to brand prestige but does not serve as an immediate visual cue.