What does 'CPG' represent in the context of LVMH?

In the context of LVMH, 'CPG' stands for Consumer Packaged Goods. This term refers to products that are sold quickly at relatively low cost, which are typically items that consumers use on a regular basis. In the luxury sector, while the focus may be on high-end fashion, cosmetics, and other premium goods, the principles of consumer packaged goods can still apply in relation to their accessibility and market strategies. LVMH's presence in various sectors, including fashion, cosmetics, and beverages, highlights the importance of understanding consumer behavior and the packaging, marketing, and distribution of products considered as consumer packaged goods. This focus allows LVMH to effectively manage its portfolio of luxury brands while ensuring that products appeal to target customers who are integral to the company's success in the market.