What does LVMH mean by the term "customer-centric approach"?

The term "customer-centric approach" in the context of LVMH refers to the practice of tailoring products and services to meet the specific needs and preferences of consumers. This principle guides the luxury brand to prioritize the experiences and expectations of its clients, acknowledging that understanding their desires is crucial for maintaining a competitive edge in the market. By focusing on customization and personal engagement, LVMH can create more meaningful connections with customers, leading to enhanced satisfaction and loyalty.

This approach goes beyond merely ensuring high product quality, which, while important, does not encompass the full scope of a customer-centric strategy. It also differs from simply offering discounts to loyal customers, which may appeal to price-sensitive consumers but does not address the deeper relationship and engagement that LVMH seeks to cultivate. Additionally, limiting customer feedback to internal teams fails to harness valuable insights from consumers that can inform product development and service enhancements, neglecting the core essence of a customer-centric philosophy.