What does the "Selective Retailing" segment of LVMH include?

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The "Selective Retailing" segment of LVMH primarily includes Duty-Free Shops, which play a vital role in the luxury retail landscape. These shops are strategically located in international airports, providing a unique shopping experience for travelers. They offer a curated selection of luxury goods, including perfumes, cosmetics, and fashion items, which align with LVMH's brand positioning. The concept of selective retailing emphasizes the exclusivity and premium nature of the products offered, allowing LVMH to maintain its luxury status while catering to a global audience.

This segment is distinguished by its focus on high-end products in environments where consumers are willing to spend on luxury items, often taking advantage of duty-free pricing. This aligns well with LVMH's overall strategy of reaching affluent customers who appreciate the exclusivity and prestige associated with their brands. Other options such as discount stores, online retail platforms, or clothing outlets do not encapsulate the essence of LVMH’s selective retailing approach, which is centered around exclusivity and luxury consumer experiences.

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