What festival does LVMH host to celebrate its brands?

LVMH hosts "Les Journées Particulières" as a festival to celebrate its diverse range of brands. This unique event offers the public an opportunity to explore the craftsmanship, creativity, and heritage behind LVMH's renowned brands by providing behind-the-scenes access to various workshops, boutiques, and artisans. It showcases the company's commitment to excellence and tradition, allowing attendees to gain insight into the luxury goods sector from the perspective of LVMH’s innovative and storied brands.

The festival emphasizes the importance of artisanal skills and the passionate craftsmanship that goes into the creation of luxury products, thereby reinforcing the brand's identity and relationship with consumers. This event not only enhances brand visibility but also strengthens emotional connections with audiences, aligning with LVMH's overall mission of blending heritage with contemporary luxury.