What is a primary focus for LVMH in maintaining its luxury brand status?

A primary focus for LVMH in maintaining its luxury brand status is the commitment to quality and craftsmanship. This dedication ensures that every product meets the highest standards and reflects the heritage, artistry, and innovation synonymous with luxury brands. LVMH invests heavily in sourcing the finest materials, employing skilled artisans, and maintaining meticulous quality control processes.

By prioritizing exceptional quality and unique craftsmanship, LVMH not only meets the expectations of discerning consumers but also reinforces its brands' prestige and exclusivity. This approach helps the company to uphold its image as a leader in the luxury sector, differentiating its products from those of mass-market competitors. In contrast, strategies like standardization of products, budget marketing techniques, or agreements with discount retailers could dilute the brand's perception and undermine its luxury status.