What is LVMH's approach to artisan craftsmanship?

LVMH places a strong emphasis on preserving traditional skills and techniques in luxury creation, reflecting the company's commitment to artisan craftsmanship. This approach is central to maintaining the high quality and uniqueness associated with luxury goods. The artisans employed by LVMH often have years of training and experience, allowing them to create products that are not only functional but also masterpieces of artistry.

Preserving these traditional methods ensures that the products retain their authenticity and heritage, which is a significant aspect of what makes luxury items desirable. This dedication to craftsmanship upholds the brand's values and connects consumers to a rich history and story behind each piece. As a result, the focus remains on quality and the artistic value of the products, rather than on rapid production methods that could compromise this craftsmanship.