What is LVMH's approach to innovation in its business model?

LVMH's approach to innovation revolves around emphasizing craftsmanship while incorporating new technologies, which allows the brand to maintain its legacy of high-quality products while adapting to modern market demands. This strategy ensures that LVMH stays relevant in a rapidly changing industry by leveraging advanced technologies such as digital tools and e-commerce platforms that enhance customer experience and engagement.

By merging traditional craftsmanship—a hallmark of luxury brands—with innovative techniques and advanced materials, LVMH can create unique products that resonate with consumers who value both tradition and modernity. This balance allows LVMH to appeal to a wide range of customers, from those who appreciate artisanal quality to those who seek the latest technological advancements in luxury goods.

This approach highlights LVMH's commitment to quality and excellence while ensuring that it remains at the forefront of industry trends and consumer preferences, thereby fostering long-term sustainability and growth in its business model.