What is LVMH's approach towards artisanship?

LVMH places significant emphasis on craftsmanship and heritage as a central tenet of its approach towards artisanship. This commitment to artisanal skills reflects LVMH's dedication to maintaining the quality and uniqueness of its luxury products. The brand prioritizes the use of traditional techniques and the contributions of skilled artisans, which play a crucial role in creating items that are not only luxurious but also carry a story and history. By showcasing the artistry behind each product, LVMH differentiates its offerings in a competitive market, ensuring that they resonate with consumers who appreciate the value of heritage and bespoke craftsmanship. This focus on artisanship helps to reinforce the brand identity of LVMH as a leader in the luxury sector, synonymous with excellence and superior quality.