What is LVMH's strategy for maintaining brand uniqueness?

LVMH adopts a strategy of allowing each brand to maintain its unique identity, which is fundamental to its success in the luxury market. This approach enables the individual brands within the LVMH portfolio to leverage their distinct heritage, values, and storytelling, which resonate with their specific target audience. By fostering brand uniqueness rather than merging identities or standardizing products, LVMH can enhance the desirability and exclusivity of each brand, which is a key driver of luxury consumer behavior.

This strategy ensures that each brand can innovate and evolve independently while still benefiting from the overall strength and resources of the LVMH group. The richness of diversity among the brands contributes to a more robust market presence and allows the company to appeal to a wider range of luxury consumers. The preservation of individual brand identities under LVMH not only supports brand loyalty but also enhances the overall luxury experience for customers.