What is the focus of Selective Retailing within LVMH?

The focus of Selective Retailing within LVMH centers on luxury retailing through exclusive distribution channels. This concept emphasizes providing high-end consumer products in a controlled manner, ensuring that the luxury experience is maintained. By utilizing selective distribution, LVMH can carefully manage where and how its products are sold, creating a sense of exclusivity and prestige that aligns with the brand's overall identity.

This approach allows LVMH to uphold its commitment to quality, customer service, and brand integrity while targeting an affluent clientele. The exclusivity not only enhances the customer experience but also protects the brand from being diluted by being available in too many retail outlets. This strategy is essential for luxury brands, as it reinforces the perception of value and desirability around LVMH's offerings.

While online marketing strategies, developing sustainable products, and global franchise operations are important components in the broader retail landscape, they do not specifically capture the essence of Selective Retailing's primary purpose within LVMH.