What is the main audience targeted by LVMH products?

The main audience targeted by LVMH products is high-income individuals seeking luxury goods. LVMH, as a conglomerate of premium brands across various sectors including fashion, cosmetics, wines, and spirits, positions its products to cater to consumers who are able to afford high-quality luxury items.

This target market is characterized by an appreciation for craftsmanship, exclusivity, and the status associated with owning luxury products. LVMH's branding and marketing strategies emphasize elements such as heritage, quality, and aspirational lifestyles, which resonate deeply with affluent consumers.

As a result, the focus on high-income individuals seeking luxury goods allows LVMH to maintain its reputation for exclusivity and desirability, while also justifying the premium pricing of its products.