What is the purpose of LVMH's Maison strategy?

The purpose of LVMH's Maison strategy is to emphasize the individual identity and heritage of each brand. This approach is rooted in the belief that each brand under the LVMH umbrella has its own unique story, craftsmanship, and cultural significance. By promoting the individual identities of the brands, LVMH not only honors their distinctiveness but also strengthens their market positioning within the luxury sector. This focus on heritage allows each brand to connect more deeply with its target audience, cultivating brand loyalty and enhancing the overall luxury experience. As a result, the Maison strategy fosters an environment where the individuality of brands is celebrated, leading to richer storytelling and deeper customer relationships.