What is the strategic vision of LVMH referred to as?

The strategic vision of LVMH is referred to as "The Art of Living." This concept encapsulates the brand's overarching goal to enhance the overall lifestyle experience of its customers through luxury products that embody elegance, refinement, and unique craftsmanship. LVMH positions itself not just as a manufacturer of luxury goods but as a curator of a lifestyle that combines art, culture, and tradition with contemporary relevance.

By promoting "The Art of Living," LVMH emphasizes an experiential approach to luxury, where the products are part of a larger narrative involving aesthetics, heritage, and personal expression. This vision is integral to guiding the brand's direction, influencing everything from product development to marketing strategies, as it seeks to resonate with consumers who appreciate the finer aspects of life.

The other options, while related to aspects of luxury branding and logistics, do not encapsulate the complete strategic vision of LVMH in the same holistic manner as "The Art of Living."