What major initiative did LVMH launch for environmental sustainability in 2020?

The initiative that LVMH launched for environmental sustainability in 2020 is known as Life 360. This program reflects LVMH's commitment to promoting sustainable development across its diverse brands and product lines. Life 360 is designed to integrate environmental considerations into the company's operational practices while actively working towards reducing the ecological footprint of its luxury goods.

Within this initiative, LVMH aims to enhance the eco-design of its products, promote sustainable sourcing, and improve the overall efficiency of its supply chain. By focusing on sustainability, LVMH seeks to not only meet the growing consumer demand for eco-friendly practices but also to contribute positively to global sustainability efforts.

In contrast, other options presented may resonate with sustainability themes but were not the specific initiatives launched by LVMH in that year. Understanding Life 360 is critical for grasping the broader context of LVMH's environmental strategy and its impact on luxury retail practices.