What marketing strategy is commonly employed by LVMH brands during product launches?

The strategy of organizing exclusive events during product launches is particularly effective for LVMH brands, which are synonymous with luxury and exclusivity. These high-profile events not only serve to create buzz and generate excitement around new products but also reinforce the brand's image as a luxury entity. Exclusive events typically attract a select group of guests, including celebrities, influencers, and loyal customers, which enhances the allure and desirability of the product being launched.

Additionally, these events often provide immersive experiences that allow attendees to engage with the brand in a meaningful way, thereby creating memorable associations with the product. This approach aligns perfectly with the values of LVMH brands, which prioritize craftsmanship, heritage, and a unique customer experience over mass-market appeal.

In contrast, strategies such as mass market advertising or online discount promotions do not align with the luxury positioning of LVMH brands. Television commercials can be a part of a broader strategy but lack the exclusivity that exclusive event marketing offers, making them less effective in maintaining the premium status of the brands within the LVMH portfolio.