What product category does Sephora represent in LVMH?

Sephora represents the "Selective Retailing" category within LVMH. This classification is significant because selective retailing focuses on retail distribution that emphasizes a curated selection of products, often in high-end retail environments. Sephora, as a beauty retailer, embodies this concept by offering a carefully selected range of cosmetics, skincare, and fragrance products from various luxury and niche brands. This strategy allows Sephora to create a unique shopping experience that both showcases its brand offerings and attracts discerning customers seeking quality and exclusivity.

In contrast, the other options such as personal accessories, fashion apparel, and luxury footwear do not accurately describe Sephora’s business model or product assortment, which is predominantly centered around beauty and wellness products rather than these specific categories.