What significant business acquisition did LVMH make in 2019?

Prepare for the Inside LVMH Certificate Exam with our quiz. Test your knowledge on luxury brand management with flashcards and multiple choice questions. Each question is followed by insightful hints and explanations to aid your learning and exam readiness.

In 2019, LVMH made headlines with its acquisition of Tiffany & Co., a monumental move in the luxury goods market. This strategic purchase was part of LVMH's broader vision to strengthen its position in the high-end jewelry sector. Tiffany & Co., known for its high-quality diamond jewelry and iconic blue boxes, brings valuable brand heritage and recognition to the LVMH group. The acquisition aligns with LVMH's strategy of expanding its portfolio to include well-established luxury brands that can enhance overall revenues and market reach. This transaction is seen as a notable step for LVMH, reflecting its ambition to dominate the global luxury jewelry market, further diversifying its already extensive array of luxury brands.

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