Which action is part of Sephora's sustainability initiatives?

Sephora's commitment to sustainability is evident in its initiative to promote sustainable product selection. This action involves the careful curation and offering of products that have environmentally responsible sourcing, sustainable packaging, and formulations that minimize harm to the planet. By prioritizing brands and products that align with sustainability goals, Sephora not only meets the growing demand for eco-friendly beauty options among consumers but also actively participates in initiatives that seek to reduce the beauty industry's environmental footprint. This aligns with broader trends in the retail and beauty sectors, where consumers increasingly prefer brands that demonstrate a commitment to sustainability.

The other options, while potentially relevant to business strategies, do not directly contribute to Sephora’s sustainability initiatives in the same impactful way. For instance, locking in historical brands might not directly address contemporary sustainability issues, building stores in major cities does not inherently involve a sustainability focus, and reducing product quality contradicts the goal of sustainability, which aims to maintain or improve product offerings while being environmentally conscious.