Which aspect of marketing is minimized by LVMH brands in their product launch campaigns?

LVMH brands prioritize exclusivity and a targeted marketing approach in their product launch campaigns. This strategy is reflective of their luxury positioning, where maintaining a sense of prestige is essential. By minimizing massive promotional discounts, LVMH ensures that their products are perceived as high-end and desirable, as frequent discounts can diminish brand value and exclusivity.

Luxury brands typically focus on creating a narrative around uniqueness and craftsmanship instead of relying on price reductions to attract consumers. This approach not only maintains the allure of the brand but also attracts a clientele that appreciates and is willing to invest in luxury items for their quality and status symbol, rather than just for their price point.

While promoting products through advertising and social media engagement is common, LVMH tends to limit these efforts to fit within their exclusive brand image, choosing instead to engage with select target audiences through carefully curated events and experiences. This strategy enhances the brand's desire and ensures that customers feel part of an elite circle, further reinforcing the luxury experience.