Which company did LVMH acquire in 2019 to expand its watches and jewelry division?

The acquisition of Tiffany & Co. in 2019 was a strategic move for LVMH to enhance its position in the high-end jewelry market. This purchase allowed LVMH to tap into Tiffany’s iconic brand and extensive heritage in luxury jewelry, which has significant recognition and appeal among affluent consumers globally. The deal was valued at approximately $16 billion, marking one of the largest acquisitions in the luxury sector.

Acquiring Tiffany not only added a prestigious brand to LVMH's portfolio but also expanded its presence in the jewelry market, complementing its existing luxury offerings such as Bulgari and other watch and jewelry brands. This move aligns well with LVMH's overarching strategy to strengthen and diversify its luxury goods division while capturing new market opportunities. Tiffany's established retail presence and loyal customer base also provide LVMH with significant growth potential in the jewelry category.