Which company is a direct competitor of LVMH in the luxury sector?

Chanel is a direct competitor of LVMH in the luxury sector due to its positioning and product offerings in high-end fashion, cosmetics, and accessories. Both companies operate within the same luxury market space, focusing on exclusivity, brand prestige, and targeting affluent customers. Chanel's strong brand identity, iconic products, and similar marketing strategies place it alongside LVMH as one of the key players in the luxury goods market.

In contrast, the other companies listed—Walmart, IKEA, and Costco—do not compete with LVMH within the luxury sector. They are primarily positioned in mass retail, home goods, and discount consumer markets rather than in high-end fashion or luxury products. This significant difference in market focus sets them apart from both LVMH and Chanel, highlighting why those companies do not serve as direct competitors.