Which emerging technologies is LVMH leveraging according to Nelly Mensah?

LVMH is leveraging a comprehensive approach to emerging technologies, indicating its commitment to innovation in the luxury sector. By incorporating blockchain, AI, Web3, 3D technology, immersive experiences, and generative AI, LVMH seeks to enhance customer experiences, improve supply chain transparency, and stay at the forefront of digital transformation.

Utilizing blockchain technology allows for increased transparency and authenticity verification in luxury goods, which is crucial for maintaining brand integrity. AI enhances operational efficiency and provides personalized customer experiences through data analytics. Web3 represents the next evolution of the internet, enabling deeper customer engagement and new business models. 3D technology offers innovative ways to showcase products, creating more interactive and engaging marketing avenues. Finally, immersive experiences and generative AI contribute to creating unique, high-quality content and experiences, further appealing to luxury consumers.

This broad integration of technologies not only aligns with current trends but also positions LVMH to lead in an increasingly digital and experience-driven marketplace, justifying why all these technologies are critical to the company’s strategy.