Which is NOT a characteristic of the new global and omnichannel retail model?

In the context of the new global and omnichannel retail model, scarcity and exclusivity do not align with its fundamental characteristics. This retail model typically emphasizes accessibility and engagement across multiple channels, allowing consumers to interact with brands in various ways, such as through digital platforms, social media, and physical stores.

Physical stores, while still important, are not the primary focus of the omnichannel approach; rather, the model aims to create a cohesive experience across both online and offline channels. Digital engagement is crucial, as it leverages technology to connect with customers, enhance their shopping experiences, and provide personalized interactions. Broad accessibility reflects the goal of reaching a wide audience through convenient shopping options.

In contrast, scarcity and exclusivity pertain to a more traditional luxury retail strategy that can create a perception of value through limited availability. However, the omnichannel model seeks to democratize access and improve customer experience rather than focusing on exclusivity. This makes scarcity and exclusivity an outlier when discussing the defining traits of this modern retail approach.