Which of the following are purposes of retail today as stated by Anne Michaut?

Magnifying the product is a significant purpose of retail as outlined by Anne Michaut. This concept emphasizes the role of retail in enhancing the visibility and appeal of products to attract consumers. Retail environments are designed not only to showcase products but also to create experiences that resonate with customers. This involves thoughtful presentation, such as visual merchandising, storytelling, and creating an engaging shopping atmosphere that captures consumer attention and drives sales.

By focusing on magnifying the product, retailers can create a more compelling narrative around their offerings, ultimately leading to better customer engagement and increased sales potential. This approach aligns with contemporary retail strategies that seek to enhance customer experiences and showcase the unique qualities of products in a way that facilitates connection and desire.

Other options, such as reducing operational costs, focusing solely on online presence, and increasing inventory turnover, may be relevant aspects of retail operations but do not capture the core purpose of retail as effectively as magnifying the product. These alternatives focus more on internal efficiencies or strategies that, while important, do not speak to the experiential and customer-focused aspect of retail emphasized by Michaut.