Which of the following is NOT one of the five key business groups of LVMH?

Prepare for the Inside LVMH Certificate Exam with our quiz. Test your knowledge on luxury brand management with flashcards and multiple choice questions. Each question is followed by insightful hints and explanations to aid your learning and exam readiness.

The answer is C, Home Goods, as it is not one of the five key business groups that LVMH operates under. LVMH is a conglomerate known for its prestigious brands across a range of luxury sectors. The company is organized into specific divisions that include Wines and Spirits, Fashion and Leather Goods, Perfumes and Cosmetics, watches and jewelry, and selective distribution.

Wines and Spirits encompass brands like Moët & Chandon and Hennessy. Fashion and Leather Goods are the heart of LVMH's luxury offering, with iconic brands such as Louis Vuitton. Perfumes and Cosmetics include well-known brands such as Dior and Givenchy. The absence of Home Goods from this list highlights the focus of LVMH on luxury items that primarily target personal and luxury lifestyle rather than household products.

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