Which significant fashion event does LVMH actively participate in each year?

LVMH, as a powerhouse in the luxury fashion industry, has a strong connection to Paris, which is often considered the fashion capital of the world. Paris Fashion Week is a key event in the global fashion calendar, showcasing the latest collections from renowned designers and luxury brands. LVMH actively participates in Paris Fashion Week both to promote its own brands and to reinforce its presence in the luxury market. The significance of this event aligns with LVMH's overall strategy of highlighting creativity, craftsmanship, and innovation, central themes in the group's approach to luxury.

Moreover, the event attracts international media attention, fashion buyers, and influencers, providing LVMH with a platform to connect with a global audience. This participation strengthens its brands’ visibility and market positioning in the ever-competitive luxury sector.