Which strategy helps LVMH brands to maintain their luxury image during product launches?

The strategy of using selective and exclusive partnerships helps LVMH brands to maintain their luxury image during product launches by ensuring that the brand remains associated with other high-end, prestigious entities. By collaborating with partners that share similar values of exclusivity and quality, LVMH reinforces the perception of its products as luxury items rather than mass-market goods. This approach not only enhances brand credibility but also enhances the overall customer experience, as consumers often associate exclusive partnerships with higher quality and desirability.

Additionally, selective distribution helps in controlling the environment in which the product is sold, ensuring that it aligns with the luxury experience that LVMH brands aim to provide. Through careful selection of retail environments and limited partnerships, they manage to cultivate an aura of exclusivity that resonates well with their target market. This strategy is essential for maintaining the integrity of luxury branding during product launches.